Hardware
Intel Plans to Use AI in Marketing Strategy as Job Cuts Loom
Intel's recent decision to outsource its marketing efforts to a consultancy firm signifies a drastic shift in strategy, coinciding with potential job cuts.
Movies & TV
Jason Momoa's Unique Marketing Strategy for A Minecraft Movie
Jason Momoa promotes his latest film, A Minecraft Movie, advocating for a childhood free from screens.
Gaming Industry
Ex-Valve Executive Details Marketing Secrets Behind Half-Life's Success
Monica Harrington recalls the challenges Valve faced in selling Half-Life and their groundbreaking marketing maneuver.
Gaming Industry
Marketing Expert Unveils 'Real Steam' Concept to Illuminate Game Sales Phenomenon
A marketing strategist discusses how games achieve sales through unique characteristics in a recent conference talk.
Gaming
AI Guitar Hero Advertisement Sparks Controversy Over Fake Game
A controversial advertisement generated by AI serves as market research for a non-existent Guitar Hero title.
