Games
Take-Two CEO Assures Trust in GTA 6 Release Date Due to Heavy Marketing Investment
Take-Two CEO Strauss Zelnick emphasizes the company's confidence in the November release date for GTA 6, citing extensive marketing efforts.
Hardware
Intel Plans to Use AI in Marketing Strategy as Job Cuts Loom
Intel's recent decision to outsource its marketing efforts to a consultancy firm signifies a drastic shift in strategy, coinciding with potential job cuts.
Movies & TV
Jason Momoa's Unique Marketing Strategy for A Minecraft Movie
Jason Momoa promotes his latest film, A Minecraft Movie, advocating for a childhood free from screens.
Gaming Industry
Ex-Valve Executive Details Marketing Secrets Behind Half-Life's Success
Monica Harrington recalls the challenges Valve faced in selling Half-Life and their groundbreaking marketing maneuver.
Gaming Industry
Marketing Expert Unveils 'Real Steam' Concept to Illuminate Game Sales Phenomenon
A marketing strategist discusses how games achieve sales through unique characteristics in a recent conference talk.
Gaming
AI Guitar Hero Advertisement Sparks Controversy Over Fake Game
A controversial advertisement generated by AI serves as market research for a non-existent Guitar Hero title.
Gaming News
Anticipation Grows as Rockstar Prepares to Launch GTA 6 Marketing
With the completion of hiring for marketing positions, Rockstar Games is gearing up to boost anticipation for Grand Theft Auto 6.
