Intel’s latest foray into marketing involves a major overhaul as it plans to outsource its marketing functions to Accenture, a consultancy firm, integrating AI technologies into the process. This shift comes alongside potential layoffs, with many questioning how many jobs will be affected.

Under this new strategy, Intel aims to improve its efficiency and responsiveness which they have been criticized for lacking. According to a company memo, “The transition of our marketing and operations functions will result in significant changes to team structures, including potential headcount reductions, with only lean teams remaining.”

This decision raises concerns about employee morale and job security, especially since current Intel employees may be tasked with training their replacements at Accenture.

As part of this shift, Intel also emphasizes the benefits of AI, stating, “AI can help us analyze large amounts of information faster, automate routine tasks, personalize customer experiences, and make smarter business decisions.”

This transition emerges amidst broader discussions about Intel’s operational pace compared to its competitors, leading the company to reconsider its marketing and operational strategies.