
Jason Momoa's Unique Marketing Strategy for A Minecraft Movie
Jason Momoa promotes his latest film, A Minecraft Movie, advocating for a childhood free from screens.
Recently, Jason Momoa has been actively promoting A Minecraft Movie, where he stars as Garrett ‘The Garbage Man’ Garrison. In an interesting twist, Momoa has emphasized a parenting philosophy that involves limiting screen time for his children. He stated, ‘We don’t have a TV. My son doesn’t even have a phone—he’s 16 and doesn’t have a phone. We’re different, dude. Sorry, man.’
Momoa’s unconventional approach to parenting addresses concerns about children’s exposure to technology. He conveys that his goal is to encourage creativity in ways that don’t rely on digital devices.
‘A Minecraft Movie’ star Jason Momoa on why he doesn’t let his kids play video games or have phones: “We’re different dude. I just want them to use their creativity in a different way”
Momoa’s comments, while applauded by some as wise parenting, seem ironically juxtaposed against the marketing of a film that likely aims to attract younger, tech-savvy audiences. The film is scheduled for release on April 4, 2025.
For those who are interested, A Minecraft Movie has garnered mixed reviews, with scores like 65% from critics who note its captivating visuals but lack of a solid story.