
Magic: The Gathering's Crossover with Final Fantasy Boosts Revenue
The return to the core Magic: The Gathering universe is welcomed by fans, while a crossover with Final Fantasy has significantly increased earnings.
In the latest expansion, Magic: The Gathering, players can explore the Edge of Eternities, a unique setting that combines traditional fantasy with a science fiction flair. This expansion makes its way back to the roots of Magic, thrilling fans who felt recent crossovers had strayed too far from the core essence of the game.
Despite some negativity from fans toward the new direction, there’s no denying that the collaboration with Final Fantasy has proven lucrative. Recent reports from Deadline reveal a 23% increase in revenue attributed to this crossover, with Hasbro’s CEO Chris Cocks reassuring that participation in the game has surged:
“There’s more people playing Magic, and there are more people who have never played Magic who are now playing Magic, than ever before.”
Translation: More players are joining the Magic community, including many new participants.
The Edge of Eternities set has successfully blended the established lore of Magic with the beloved elements of Final Fantasy, signaling a positive turn in the franchise’s evolution. Players are embracing the new mechanics, which introduce innovative ways to interact within the game, while many are eager to see how this direction will unfold in future releases.