
Warner Bros Games Undergoes Restructuring to Focus on Major Franchises
In a strategic move, Warner Bros Games has announced a restructuring aimed at concentrating on its core gaming franchises following recent missteps.
Warner Bros Games has announced a restructuring to realign its focus on four key franchises: Harry Potter, Game of Thrones, Mortal Kombat, and primarily, Batman. This shift comes roughly six months after the resignation of David Hadded as president, marking a significant change in the company’s strategy aimed at preventing further expensive failures like the $200 million loss from Rocksteady’s Suicide Squad game.
The decision to concentrate on major brands appears to be influenced by recent setbacks with less mainstream properties. David Zaslav, the CEO of Warner Bros Discovery, stated, “We are moving away from trying to launch numerous games and instead focusing on four powerful franchises,” indicating a commitment to enhancing revenue stability in the gaming sector.
In a notable departure from industry norms, this restructuring does not seem to involve sizable layoffs. Speculating on the future, the company is expected to continue developing sequels, particularly for high-performing titles like Hogwarts Legacy, which topped sales charts as the best-selling game of the previous year.
Overall, this strategic pivot signifies a concerted effort by Warner Bros Games to streamline operations and hone in on its most lucrative entertainment properties.