Sony’s leadership is not troubled by the speculations surrounding Xbox’s potential exit from the console industry. According to a senior executive, the company is steadfast in its PlayStation strategy. However, awareness of shifts in the industry affecting various players, including Xbox, is maintained.

“We think that competition in the business is healthy and pushes us to innovate.”
(Translation: We believe that rivalry in the market is beneficial and encourages our innovation.)

As reported, Microsoft has hinted that Xbox lost the console war since 2023, further complicating its future with the declining sales of Xbox hardware. This has raised questions about whether the company might eventually abandon its console endeavors.

Nishino noted in a recent discussion that the competition transcends just Xbox, highlighting that multiple factors influence the overall gaming market. He expressed confidence in Sony’s ongoing strategy, indicating that there is no immediate need for a drastic shift in direction regardless of Xbox’s fate.

Recent reports suggest that an additional generation of Xbox consoles is indeed in the works, with developers aiming to create a product that merges console and PC functionalities. Continuous updates during Microsoft’s legal battles have revealed plans for a possible console launch in 2028, while Sony gears up for a possible PS6 reveal as early as late 2025 or 2027.