Take-Two CEO Unfazed by AI-Generated Game Trends: ‘True Hits Are Created from Innovation’

Generative AI has made its way into various industries, and gaming is no exception. In recent years, it has stirred up discussions concerning its role in the development of video games. In an interview, Take-Two’s CEO Strauss Zelnick shared his views on the matter, stating that he isn’t worried about the rise of AI-generated games.

Zelnick’s Perspective

During a conversation about the future of gaming, Zelnick voiced skepticism toward AI technology in game development, arguing:

“I’m not worried about AI creating hits because it’s built on data that already exists. It’s backward-looking. True hits are forward-looking and need innovative creation.”
(Translation: He believes true innovation in games must come from creative thinking rather than from analyzing existing works.)

Zelnick continues to emphasize the importance of fostering creativity, citing that the most successful projects arise from bold ideas that break away from conventional approaches. He advised developers to:

“Hire the best creators and encourage them to pursue their passions, always striving for originality.”

As the gaming industry continues to evolve with technology, it remains to be seen how the integration of AI will impact the landscape of game creation and player engagement.

Take-Two Image credit: Rockstar Games