
Take-Two's Strauss Zelnick Discusses the Reality of AI in Gaming
Take-Two CEO Strauss Zelnick shares his views on artificial intelligence and its role in game development, asserting that it does not truly exist as it is commonly perceived.
Zelnick believes AI is merely a digital tool, stating, “Artificial intelligence is an oxymoron, there’s no such thing. Machine learning, machines don’t learn. Those are convenient ways to explain to human beings what looks like magic.” He emphasized that, historically, digital technology increases employment and productivity, asserting that the gaming industry will likely lead in the adoption of AI technologies.
Zelnick criticized the notion that AI could reduce employment, arguing that technological advances typically enhance job creation and economic growth. He also noted the potential for AI to enhance efficiency, but maintained that it should not infringe on intellectual property rights.
Translation of Quotes:
- “Artificial intelligence is an oxymoron, there’s no such thing.”
- “Machine learning, machines don’t learn.”
As generative AI continues to permeate the gaming world, Zelnick remains steadfast in his belief that it serves simply as another tool in the development toolkit.