The legendary rapper Ice Cube, known for his long-standing career, is now amusingly running claims adjustments for the popular game Minecraft. This unique promotion involves Cube portraying himself as a claims adjuster, humorously replying to players who submit requests for compensation after in-game mishaps.

Last year, Ice Cube starred in a unique adaptation of The War of the Worlds, designed to play out through various screens including smartphones and tablets. However, the film did not perform well, receiving critiques labelling it among the worst films of the year with a low Metacritic score of 6 out of 100.

Despite the lackluster review of his film, Ice Cube is embracing this new role with a light-hearted attitude, promising a fun interaction with players. Dubbed the ‘Ice Cube Claims Adjuster,’ this campaign sees players submit their ‘Cube claims’ through Minecraft’s social channels, where lucky social media managers, pretending to be Cube, humorously deny the claims, adding to the campaign’s charm.

With a playful combination of marketing and fun, this initiative could become a memorable part of Minecraft’s promotional campaigns.