Nexon has launched an investigation into discrepancies found in an advertising campaign for The First Descendant. Reports revealed that rather than featuring real influencers, the ads showcased AI-generated characters, which have raised eyebrows among viewers.

The company is collaborating with TikTok to assess the situation thoroughly following public concern over the authenticity of the promotional content. According to Nexon, the ads were supposedly part of a user-generated content campaign where creators were asked to submit their videos for promotional purposes. However, it appears that some submitted materials were misleading, prompting the current inquiry.

Background

The ongoing investigation emphasizes the need for clarity about Nexon’s practices and whether proper vetting was employed before the advertisement went live. This incident not only highlights ethical concerns around AI-generated influencers but also suggests broader implications for future marketing strategies in the gaming industry.