Death Stranding 2 features a notable cameo from Usada Pekora, a popular Japanese vtuber. In an interview with PC Gamer, Hololive’s CEO, Motoaki Tanigo, expressed that this collaboration symbolizes a greater strategy to connect vtubers with mainstream gaming audiences.

He remarked, “Introducing vtubers to gamers is a big goal right now,” highlighting how Hololive aims for partnerships that appeal to a broader audience beyond traditional anime fans. Tanigo emphasized the importance of expanding Hololive’s collaborations in the U.S., as vtubers often feature prominently in Japanese gaming but have yet to make similar inroads with English-speaking audiences.

Hololive’s vtubers often participate in various forms of entertainment, including video games. Tanigo aims to bridge this gap, noting, “We want to hit a gaming audience, and it’s very likely that we will focus more on Twitch in the future.”

Images from the game and VTuber content can enhance the experience, with concerns about their suitability for certain games acknowledged. Tanigo’s vision indicates a willingness to explore new marketing strategies, potentially leading to future collaborations, like vtuber skins in popular games.

Related discussions also point to the evolving landscape of gaming and streaming cultures, showcasing how the integration of vtubers could enhance the overall gaming experience.