YouTube previously indicated changes were coming, unveiling a new AI capability aimed at determining viewer ages to customize their content experience.

An official YouTube blog post highlighted that this machine-learning strategy began in select markets and will soon involve a small group of US users. The goal is to categorize teens distinctly from adults.

YouTube aims to monitor this technology closely before a broader rollout, enabling it to suggest age-appropriate content irrespective of user-entered birthday data. However, if the AI misjudges a user’s age, individuals under 18 can verify their age with a credit card or government ID.

This represents a significant shift for YouTube, raising questions about accuracy and user privacy as AI plays an increasingly pivotal role in content distribution.