To encourage children to consume more milk, Dairy MAX, representing around 700 dairy farmers, has launched a new gaming initiative. They’ve created a custom game mode in Fortnite called Diner Tycoon. This mode allows players to collect ingredients, cook recipes, and manage a diner.

The game is part of Dairy MAX’s Level Unlocked initiative aimed at connecting with youth about dairy in a contemporary way. This follows on from their previous release, Farm Tycoon, which promoted dairy farming practices.

This innovative approach highlights the connection between farming and food, providing a fun and engaging way for young players to learn about dairy products.

“Diner Tycoon brings the journey full circle, offering a complete farm-to-table experience that highlights how real dairy makes its way from farm to fork.” (Translation: Diner Tycoon offers a comprehensive farm-to-fork gaming experience that shows how dairy products are produced).

Players can explore and play Diner Tycoon on its dedicated Fortnite Creative island, linking the traditional concept of dining with modern gaming culture.