The number of games on Steam featuring Generative AI is rapidly increasing, with nearly one in five games released this year incorporating such technology. Ichiro Lambe, a veteran in the gaming industry, recently highlighted that roughly 7% of all games on Steam now utilize generative AI in some form. While this technology is gaining ground among developers, there still exists a vocal opposition from artists and gamers who are hesitant to embrace AI in gaming.

The Surge in AI-Driven Games
Lambe noted, “We’ve octupled last year’s figure,” indicating a significant rise in AI-integrated games. Approximately 8,000 games on Steam disclose their use of Generative AI.

• 60% of these disclosures relate to visual assets.
• Other common uses include audio generation and narrative development.
• Notable games leveraging this technology have emerged from indie developers rather than major studios.

Despite the advancements, there remains a concern that these technologies could undermine jobs and creativity in the industry. Some developers refuse to utilize generative AI tools, continuing to advocate for traditional artistry in game development.