
Nintendo Responds to Concerns Over Switch 2 Pricing for Younger Gamers
Amid concerns about the affordability of the Nintendo Switch 2 for youth, Nintendo president Shuntaro Furukawa defends the pricing justified by the console's features.
During Nintendo’s recent annual shareholder meeting, an investor raised a question regarding the price of the Nintendo Switch 2, suggesting it might be too high for younger gamers. In response, Nintendo’s president, Shuntaro Furukawa, affirmed that the pricing is appropriate given the system’s features.
Since its launch on June 5, the Switch 2 has achieved record sales, moving over 3.5 million units in the first four days alone, yet Nintendo faces challenges in meeting global demand. The base model was initially priced at $450, with a bundled option at $500, but fluctuating external factors, such as proposed tariffs on imports from Japan, could alter this price in the U.S.
In response to concerns about affordability, Furukawa stated:
“We believe the pricing of Nintendo Switch 2 is appropriate for the gaming experience it offers, and what is most important is to provide entertaining experiences that demonstrate the value to consumers.”
The discussion also explored the potential impacts of the console’s pricing on development costs for upcoming titles, with Furukawa mentioning that Nintendo plans to accelerate the production of select game titles to mitigate these cost challenges.
In summary, while the Switch 2 is proving to be a top-selling console for 2025, its future pricing will be closely monitored by Nintendo as demand and market dynamics evolve.