Recent reports indicate that EA has set ambitious player goals for Battlefield 6, aiming for a staggering target of 100 million players. This aim has raised eyebrows among developers at DICE, who find it overly optimistic considering the game’s production setbacks.

Battlefield 6 is believed to have a budget that has escalated beyond $400 million, significantly surpassing initial estimates. As the campaign lagged behind the multiplayer component, developers expressed concern over unrealistic expectations set by EA executives. Developers highlighted that historically, the Battlefield series has never achieved such player numbers, with earlier titles like Battlefield 1 and 2042 reaching only 30 million and 22 million respectively.

This raises critical questions about EA’s strategy, especially in a market increasingly swayed by competitors like Call of Duty. Insider sources within EA have indicated that many question the feasibility of reaching such heights, emphasizing that while EA hopes to attract a large number of players with a free-to-play battle royale mode, the reality of attracting a new audience remains uncertain.

As indicated in a detailed route published on Ars Technica, numerous internal challenges including team burnout and project mismanagement have made the development of Battlefield 6 particularly difficult. With high production costs outweighing expectations, players and critics alike are left wondering how this ambitious project will unfold.