In a response to recent backlash, Jagex’s CEO Jon Bellamy released a video outlining a bold strategy to transform RuneScape 3’s microtransaction system. Amidst a tide of criticism regarding the game’s approach to microtransactions (MTX), Bellamy acknowledged that these practices have negatively impacted player experience, stating, “Our MTX approach is harming RuneScape, and it’s time we took action.”

He plans to implement several experimental changes over the next months, aiming to gather player feedback while addressing longstanding community concerns. Bellamy hinted at a future without the troubled history of RuneScape 3’s microtransactions, emphasizing the need for a healthier relationship with its player base.

Quote from Jon Bellamy: “If we want to go from where we are today where—bluntly, our population isn’t really growing—to decades of a booming community, then it’s time we take some big swings, even when they aren’t easy or simple … The era of a tainted RuneScape 3 is coming to an end.”

With a focus on community involvement, these changes aim to reshape the future of RuneScape, making it more engaging and player-friendly.