The ongoing discussion around the price of Borderlands 4 has resurfaced, with Gearbox CEO Randy Pitchford stepping into the spotlight to clarify earlier remarks about the game’s potential $80 price tag. Pitchford acknowledged the backlash from fans, pointing out that his original statement regarding “real fans” should not have suggested that higher payments are necessary for loyalty.

In a series of tweets, Pitchford stated, “The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with…”. He expressed that his intent was to reassure concerned fans about the game’s future irrespective of its price adjustment, stating that a potential increase aligns with industry trends but should not create undue stress for players.

The controversy has stirred up significant fan reactions, with many emphasizing their loyalty and willingness to support the franchise without feeling pressured to meet a certain price point. Pitchford concluded by reaffirming his appreciation for the community’s support, indicating that Borderlands 4, scheduled for release on September 12, will offer new features aimed at enhancing gameplay experience.