In a recent post, Gearbox CEO Randy Pitchford addressed concerns regarding the potential $80 price tag for the upcoming game, Borderlands 4. He remarked that fans who truly love the franchise should not hesitate to support it financially, suggesting that they would find a way to afford the game.

“If you’re a real fan, you’ll make it happen.”
“Si eres un verdadero fan, lo harás posible.”

This statement has drawn backlash from the gaming community, with many arguing that the rising costs of games are becoming unsustainable. Critics have highlighted that while prices for games have indeed increased, wages for the average consumer have not kept pace, making it difficult for many to justify such price hikes.

Furthermore, Pitchford’s comments were made in the context of a discussion sparked by an interview with Gearbox employees discussing their work on Borderlands 4 for the upcoming Nintendo Switch 2. This platform is also adapting to new price standards, with Mario Kart now having an MSRP of $80.

Pitchford emphasized the importance of community and support, but his remarks have only intensfied the ongoing discourse about the gaming industry’s pricing practices. Many gamers responded with skepticism, indicating that they would not willingly pay such high prices without additional value being offered.

The debate continues as to whether the gaming community will support these price changes or push back against them.