The developer behind Phantom Blade Zero, Soulframe Liang, has embraced his distinctive nickname from high school, even going so far as to trademark it in China. When approached by Digital Extremes and Tencent regarding the sequel to Warframe, he stated with humor, “I’m not selling”.

In an interview, Liang explained, “I just figured out something cool and not-so-usual, something fantasy and something solid coming together.” This nickname has become a vital part of his identity, especially after achieving significant success with S-Game, which he founded with fellow gamers who knew him by that name.

Liang emphasized the importance of protecting one’s identity in the industry, noting his refusal to sell the trademark despite offers from major companies. “This is a name we’ve been using for 15 years, so…” he remarked, illustrating his commitment to his brand and creative vision.

Soulframe: Preludes - Coming in 2025 Trailer (Image credit: Soulframe Liang, S-Game)

For anyone considering a creative path, Liang’s journey serves as a reminder of the power of personal branding and integrity in gaming.