Assassin’s Creed Shadows has achieved notable success on various digital storefronts and received a generally favorable critical response. To commemorate, Ubisoft moved from a cautious stance to boldly engaging on social media, significantly affecting public perceptions.

For context, Ubisoft found itself embroiled in an ongoing debate about the portrayal of videogame characters, particularly surrounding Yasuke, a Black samurai. The company initially tried to justify this addition by saying that the historical accuracy of Yasuke’s position was “a matter of debate and discussion.”

As public sentiment evolved, Yves Guillemot and Marc-Alexis Coté issued statements attempting to clarify Ubisoft’s stance on creative freedom in their narratives, insisting they were not trying to push any specific agenda. Following the release of the game, Ubisoft began to humorously confront critics, especially Elon Musk, who vocally criticized the game. The exchange culminated in a social media interaction where a response from the Assassin’s Creed account garnered a staggering 440,000 likes, outpacing Musk’s earlier post.

This bold move signals that fans and players are increasingly tired of outrage politics related to gaming, and that they appreciate Ubisoft’s shift toward embracing creativity and humor.