A recent inquiry has yielded surprising results: memes endorsed by AI are generally rated as being more creative, humorous, and shareable compared to those made solely by humans, or by humans collaborating with AI.

The one bright point? Overall, humans managed to create the most outstanding memes, even though there weren’t enough stellar ones to beat the AI altogether.

The full study titled One Does Not Simply Meme Alone: Evaluating Co-Creativity Between LLMs and Humans in the Generation of Humor reveals how AI has taken up the challenge of meme captioning with notable success, particularly using popular meme templates from various cultural references.

Key Findings

• AI created memes scored higher in humor and creativity.
• Humans working with AI felt less ownership in their meme creations.
• The funniest memes were still human creations.

Professor Mollick remarked, ‘I regret to announce that the meme Turing Test has been passed; LLMs produce funnier memes than the average human.’

Overall, AI seems to be redefining we regard humor, showcasing its ability to cater to prevailing tastes, raising important questions about the essence of human creativity.