Ashly Burch on AI Technology’s Impact on Gaming

Ashly Burch, the acclaimed voice actor known for portraying Aloy in the Horizon game series, shared her thoughts on a recent AI tech demo of her character that has raised significant concerns.

In a TikTok message, Burch mentioned, “Gorilla reached out to let me know that the demo didn’t reflect any current development. They didn’t use any of my performance, facial or voice data.” However, she expressed a profound worry about the impacts of artificial intelligence on game performances as an art form.

“I feel worried not only about my career but about the art form itself. We need actors and their creativity to convey the soul of games,” she stated.

The situation is further complicated by an ongoing SAG-AFTRA strike aimed at securing protections for actors against potential exploitation from AI technologies. The leaked demo has incited backlash from numerous fans who fear it could compromise the artistic integrity of future games.

Burch concluded, “If we don’t secure our rights, the creative future of the industry faces significant risks.” This perspective emphasizes the importance of balancing technological advancements with human artistry in gaming.