Valve is enhancing its Daily Deals initiative on Steam, increasing the number of games showcased daily from four to six. This change aims to provide greater visibility to additional titles, as Valve explained their decision:

“This expansion allows us to shine a spotlight on more games while giving us a deeper pool of offers to select from.”

The Daily Deals feature has evolved over the years, benefiting many games significantly:

• Over 10 million impressions are generated for every featured title.
• Eligibility for promotion is based on customer interest and sales momentum.

For developers, the new changes, including a summary of their performance during the deals, can prove impactful, helping to increase visibility amid the massive array of offerings on Steam.

Valve acknowledges that the change reflects a growing demand for better matching of titles to potential players, promising positive outcomes in the ongoing evolution of the Steam platform.