The ROG Xbox Ally X has become significantly more expensive in Japan. Reports indicate that the price increased from 139,800 yen to 169,800 yen, which translates to roughly $195. This shift is part of a larger trend impacting the tech sector.
Initially released in October 2025, this device, a collaboration between Asus and Microsoft, enables gamers to enjoy PC games from anywhere. It operates on Windows 11, allowing popular launchers like Steam and Epic Games Store to be installed. Additionally, the device receives regular updates to enhance its performance and introduce new features.
ROG Xbox Ally X
The Price Adjustment
The reason for the price hike is mainly attributed to a RAM crisis, which has been driving costs up across the tech industry. The demand for RAM is fueled by companies like OpenAI and Google, requiring this essential component for their AI infrastructure globally. Consequently, manufacturers are focusing on enterprise clients instead of consumer markets, making the supply chain issues more pronounced.
Currently, the ROG Xbox Ally X is still priced at $999 in other regions, including a recent offer at Best Buy. However, it remains to be seen if similar price adjustments will occur in other countries as the crisis continues to unfold.
In addition to the ROG Xbox Ally X, products like Valve’s Steam Deck are also affected by the component shortage, prompting limited availability and impacting future product releases.
