In an unexpected twist, London-based retailer Gotraka has decided to keep their word after a significant pricing blunder concerning the Fractal Design North PC case. Initially listed for £20 (around $27), a savvy ReddIt user quickly netted this remarkable deal, which typically retails for about £155 (approximately $205).

Rather than cancel the orders that were made at this astonishingly low price, Gotraka opted to send the buyer a note that stated, “We made a pricing mistake. You made it go viral. So we did what we believe is right—we owned it.” This move has not only rectified the error but propelled the brand into the spotlight, as they acknowledged the positive publicity stemming from the incident.

Gotraka later emphasized the incident as a unique beta test in their ongoing process of refining the systems on their site. The company positions itself as committed to sustainability, aiming to mitigate e-waste while ensuring Customer satisfaction. Gotraka’s decision to honor the deal has resonated well with the gaming community, showcasing integrity in a competitive retail environment.