
Take-Two's CEO on AI's Impact: A Mix of Metadata Without Creativity
Take-Two's Strauss Zelnick comments on AI’s role in gaming industry during the Paley International Council Summit.
Strauss Zelnick openly discussed the implications of AI on game development at the recent Paley International Council Summit held in Menlo Park, California. Zelnick conveyed skepticism about AI’s ability to create successful games, emphasizing that while AI might enhance efficiency within studios, it cannot replace human creativity. He characterized AI as ‘a combination of big datasets with a bunch of compute within natural language models’ and confidently stated, ‘Genius is the domain of human beings.’ This perspective underlines the ongoing debate in the gaming industry regarding AI’s role and its limitations.
