The ROG Xbox Ally X has made headlines for its eye-popping price of $1,000. In a discussion with Variety, Xbox president Sarah Bond attributed this steep cost to the insights provided by Asus.

“We looked at, how do we create multiple options for people? And it really was Asus, because this is their hardware,” Bond mentioned.
Translation: Their hardware design and market insights were pivotal in shaping the pricing.

Despite concerns regarding its pricing, Microsoft’s bold move into handheld gaming appears to have triggered an overwhelming response, with units flying off digital shelves even before the official launch.