With EA now facing a staggering $20 billion debt after its acquisition backed by Saudi funds, the company alongside its new owners have ambitious goals for AI-driven development as they strive to stabilize financial losses.

EA’s latest release, Battlefield 6, is set to launch shortly, raising questions about its integration of AI. EA’s VP General Manager, Coutaz, assured that there will be no AI-generated content in BF6, stating, “You can breathe for now.” However, the allure of AI remains strong, with Coutaz admitting that AI is “very seducing” and could ultimately foster more creativity if effectively utilized.

Despite skepticism about the practical benefits of AI in creative roles, EA is betting its future on the technology as a potential remedy for its vast debt. Coutaz emphasizes the importance of returning to human creativity, eschewing AI for actual creativity in game design.

For now, fans of Battlefield can rest easy knowing that AI-generated textures are off the table, but the company remains entangled in the quest to navigate an uncertain future.