Pre-orders for the ASUS ROG Xbox Ally X have already sold out at some stores. It has been a long journey to reach this point, with Microsoft teasing its development as a handheld console long before its reveal. The delay in announcing its price stirred widespread speculation. Now that it is available for pre-order, fans seem eager to secure one.

ROG Xbox Ally X Sold Out at Microsoft Store

On September 25 at 3:30 AM EDT, less than eight hours after pre-orders began, the official Xbox Twitter account confirmed the console had sold out on the Microsoft Store. Pre-orders remain available at Best Buy and the ASUS store, but customers wanting to purchase directly from Microsoft will need to wait for a restock or go through local retailers.

The rapid sell-out came as a surprise to many gamers, especially considering Microsoft confirmed the ROG Xbox Ally X would retail for $999.99, aligning with earlier leaks but significantly higher than other handheld options on the market.

Strong sales of the ROG Xbox Ally X are likely a positive development for Microsoft, especially in a difficult market where video game hardware sales dropped by 45% from 2024 to 2025, marking the lowest January sales since 2020. While the last generation of Xbox consoles struggled against the PlayStation 5, the early success of this handheld could signal a turnaround.

ASUS ROG Xbox Ally

There’s still much to learn about the performance of Xbox’s new handhelds, but the quick sell-out indicates a promising future. As competition heats up, rumors suggest Sony may release a PlayStation 6 handheld at a potentially lower price point. Despite this uncertainty, the ROG Xbox Ally X is clearly making a significant impact.