In a recent statement by Yale Miller, senior director of production at Treyarch, it was revealed that the team behind Call of Duty: Black Ops 7 has opted to pull back from lucrative collaborations with “big, big brands”. This decision comes in response to community backlash against the game’s aesthetic direction, notably the controversial Tactical Beavis skin from Black Ops 6.

Miller emphasized that the development team recognizes the dissatisfaction among players over the current trends in cosmetic designs, which have often veered into the realm of absurdity. In an interview, he stated, “We straight up turned down opportunities that didn’t align with our vision for Black Ops 7.” This strategic pivot aims to ensure that all player cosmetics are consistent and meaningful, prioritizing the game’s identity over mere commercial gain.

The commitment to maintain a cohesive and authentic aesthetic in Black Ops 7 signal a potential shift in the franchise’s overall cosmetic policy, and it could alter how players engage with the series moving forward.

Image credit: Activision Blizzard

Miller has made it clear, however, that while some absurd elements will remain, the emphasis will be on those that truly fit the Black Ops brand. Furthermore, any player dissatisfaction stemming from aesthetic divergence will not be ignored in future updates or game editions.