Collaboration of Black Myth: Wukong and McDonald’s

Black Myth: Wukong and McDonald’s are joining forces to introduce exclusive menu items and merchandise at McDonald’s locations in China. This game is noted as the first AAA console title from the country, marking its significance in the gaming landscape.

McDonald’s is no stranger to collaborations with popular franchises, and this partnership showcases unique branding opportunities. In the past, items from collaborations like Pokémon have sparked significant consumer interest, leading to notable events like scalping.

Details of the Collaboration

In their latest announcement, McDonald’s China revealed a promotional event aligned with the Mid-Autumn Festival, showcasing menu items including a specially designed black bun burger. The promotion runs from September 20 to October 7, featuring various activities where patrons can earn exclusive rewards.

Decorated restaurants will reflect the Black Myth: Wukong theme, allowing customers to collect cards for special editions merchandise. Additionally, themed products such as a reversible robe are included in meal bundles, alongside apparel like hats and T-shirts available for purchase after the event.

A Peek Ahead

In related news, Game Science has teased its next project following Black Myth: Wukong. Set to be titled Black Myth: Zhong Kui, it continues the narrative inspired by Chinese folklore, further expanding this budding gaming universe.