Borderlands 4 is here and reactions are varied, primarily driven by performance issues on PC and limiting terms of service. However, amidst the criticisms, the game brings its signature humor, which includes a tongue-in-cheek reference to Embracer Group.

One of the game’s locations is named ‘Embracer’s Bluff’, a dirty area filled with trash, featuring quests involving a murderous vending machine and a despised AI toilet. The leader of this area appears to recline in a hot tub surrounded by bizarre decorations.

Randy Pitchford noted that the storyline takes inspiration from Gearbox’s ownership changes between Embracer and Take-Two after tumultuous events. Embracer’s acquisition spree, laden with promise, faltered spectacularly when a $2 billion deal collapsed, leading to severe layoffs.

Thus, ‘Embracer’s Bluff’ speaks volumes about the fallout from their previously extravagant ambitions. Borderlands’ trademark humor remains unapologetically candid.