Major Industry Impacts of GTA 6

The anticipation surrounding Grand Theft Auto 6 (GTA 6) continues to grow, as industry experts now suggest that the game could reach unprecedented levels of success. According to Nigel Lowrie, co-founder of Devolver Digital, GTA 6 might be considered the first ‘AAAAA’ title, going beyond the existing classifications of ‘AAA’ and ‘AAAA’. This notion stems from its massive budget, massive scale, and cultural significance.

“There are AAA games and then there’s AAAA games, and I’d argue that Grand Theft Auto is potentially the AAAAA game,” Lowrie remarked during an interview discussing the game’s impact on the industry.

Adam Lieb, CEO of the marketing platform Gamesight, noted how GTA 6 affects conversations around launch dates across the industry, overshadowing all other releases.

Moreover, Mark Darrah, a veteran at BioWare, expressed concerns about the current state of the gaming industry, implying that GTA 6’s influence might shift industry standards.

GTA 6
(Image credit: Rockstar Games)

This situation has triggered a defensive posture within the industry as various developers attempt to navigate around the colossal impact that GTA 6 is expected to have upon its release.