Three months following Disney and Universal’s lawsuit against Midjourney for trademark infringement, Warner Bros Discovery has initiated legal proceedings. The company claims that Midjourney has been using its intellectual property unlawfully.

Midjourney functions as a generative AI tool that creates images from textual prompts. The controversy lies in its ability to generate images that violate existing copyright, such as recognizable characters from well-known properties, including Woody from Toy Story. The recent lawsuit alleges that Midjourney is aware of its copyright violations yet continues to operate without implementing protective measures. Among the accusations, Warner Bros states that Midjourney could easily cease using copyrighted material but has chosen to ignore the issue for financial gain.

The ongoing legal challenges represent a broader confrontation between generative AI technologies and intellectual property rights, with previous actions indicating a trend where major entertainment companies are prepared to challenge these tools to protect their assets.