The First Descendant is experiencing backlash from its fanbase due to a unique marketing strategy that involves AI influencers. Critics describe these ads as strange and ineffective, suggesting they could potentially harm the game’s reputation more than help it.

Nexon, the game’s publisher, recently launched a TikTok campaign wherein AI-generated characters awkwardly promote the game and its latest content. These personas drew from real-life streamers, including DanieltheDemon, leading to criticism from fans who expressed their discontent on social media. One Reddit user articulated, “It’s just so lazy even by AI standards,” indicating that more creative uses of AI technology could have been implemented to enrich the gaming experience.

As Nexon grapples with a declining player base, it seems that the company is reconsidering its approach to advertising, as public frustration mounts over this unusual and poorly executed ad strategy.