The CEO of Take-Two Interactive, Strauss Zelnick, provided insights on the expected pricing for Grand Theft Auto 6. While he did not specify a base price, he indicated that the company aims to offer more value than what players pay, suggesting a flexible pricing model may be implemented.

Zelnick emphasized the importance of delivering a quality gaming experience, stating, “consumers have paid a fair price for it.” He mentioned that it is common for the industry, particularly at Take-Two, to release games at a premium rate with special editions, before gradually lowering the price after a certain period.

GTA 6 Cover Art

With GTA 6 anticipated to be a massive success upon its release in May 2026, and considering the continued popularity of its predecessor, GTA 5, Zelnick’s comments may suggest a price point that reflects the extensive content and features of the game.