
Intel's Core Ultra 120 Pricing Raises Concerns Over Competitiveness
Concerns are mounting over Intel's newly announced Core Ultra 120 and its pricing strategy compared to AMD's offerings.
Intel has recently introduced its Core Ultra 120 processors, aiming to cater to budget-conscious gamers. However, initial pricing reveals a significant gap when compared to AMD’s Ryzen series.
Pricing Concerns
Reports from various retail distributors suggest that the Core Ultra 120 is priced at approximately $246 and the 120F version at around $216. This pricing is raising eyebrows, especially considering that AMD’s similarly powered Ryzen 5 5500 can be picked up for just $73 on platforms like Amazon.
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Intel’s Core Ultra 120 features a six-core, twelve-thread configuration with a boost clock of 4.5 GHz, positioning itself as a rival to AMD’s Ryzen 5 9600X. Despite this, industry analysts express skepticism about its potential success due to its current price point, which is projected to hinder its competitiveness against AMD’s offerings.
Interestingly, the architecture of the Core Ultra 120 has raised questions; while marketed as a Raptor Lake chip, it seems to share more similarities with Intel’s prior Alder Lake series, particularly due to its limited E-core configuration and cache specifications. This leads to concerns that the chip may not offer value proportional to its pricing.
The Road Ahead
Intel’s current approach towards its Core Ultra line suggests a focus on affordability, yet the early pricing suggests a misalignment with market expectations. With its competitors offering comparable or superior performance at lower prices, it appears Intel may need to reassess its strategy to appeal to the budget gaming market effectively.