In an intriguing move, Amazon is pouring an undisclosed sum into Fable, a startup venturing into AI-generated TV shows through its service called Showrunner. This platform, which allows users to create animated scenes via prompts, has already undergone closed alpha testing with a user base of 10,000.

The project draws attention with its commitment to providing new content in a world overwhelmed by streaming choices. However, the creator Edward Saatchi admits a significant uncertainty surrounds the venture: “Maybe nobody wants this and it won’t work.”

Despite Saatchi’s ambition and previous successes, he highlights how current AI technology struggles to maintain narrative continuity beyond a single episode, potentially limiting projects to episodic formats like sitcoms or procedural dramas. This scenario suggests that the adaptation of AI in media may be better suited for simpler storytelling, which might not capture the audience’s interest effectively.

He muses about the project’s creative potential, indicating hopes for rich storytelling powered by established IPs, even discussing negotiations with Disney.

Ultimately, the crossroads of innovation and viewer engagement remains a pressing topic as digital content evolves.