In a recent earnings call, EA’s CEO, Andrew Wilson, passionately outlined the ambitions for Battlefield 6, describing it as a platform rather than just a mere product. He stated, “This isn’t just a product. We’re really building out Battlefield as a platform.” This declaration reflects EA’s strategy to transform Battlefield into something akin to Call of Duty or Fortnite, aiming to engage a wider audience and built a robust community.

Wilson goes on to mention that the company has made significant investments, noting, “We’ve been investing more behind this Battlefield than any Battlefield product before it.” He teased an imminent reveal that will further clarify EA’s direction with Battlefield, stating, “All will become more clear about the nature of our investment over the last four years.”

He highlighted the role of influencers and creators in promoting the new title, asserting that hundreds of them would be actively engaged in showcasing the game to their audiences.

Overall, Wilson’s excitement about Battlefield 6 promises a transformative experience for fans of the franchise.