Online game marketplace Itch.io is facing backlash after deindexing all adult-related games following pressure from its payment processors. Developers found themselves suddenly unable to profit from their creations, a reaction linked to a campaign by an Australian anti-porn group.

This unexpected turn left many in the industry puzzled about what content was specifically deemed problematic. In an update, Itch.io clarified the categories of adult content no longer tolerated, such as:

• Non-consensual content (both real and implied)
• Content featuring minors or “barely legal” themes
• Incestuous references
• Bestiality
• Rape or coercion related content
• Trafficking implications
• Content related to voyeurism or hidden camera practices
• Extreme fetishes including bodily waste

While many agree on banning clear illegal content, the subjective nature of certain bans raises concerns. Developers express worry about the guidelines extending to aim at various non-illegal, yet controversial, subjects.

A call-to-action from the community urges advocates to contact payment processors, a reminder to champion artistic freedoms. This campaign is gaining momentum, as developers see the implications of such restrictions for future creative expressions.