Palmer Luckey, the former founder of Oculus VR and co-founder of defense technology firm Anduril Industries, has sparked a discussion by asking: Would consumers prefer to purchase a computer made in America at a 20% premium over comparable models from Apple?
Luckey took to X to survey the public’s thoughts on his proposed “eaglebox” (via Tom’s Hardware). As of now, approximately 63.5% of nearly 80,000 respondents have expressed a willingness to pay more for an American-made option.
Quote: “Would you buy a Made In America computer from Anduril for 20% more than Chinese-manufactured options from Apple?” — Twitter, July 20, 2025
This isn’t Luckey’s first time proposing this idea. He previously brought it up at the Reindustrialize summit, responding to the call for companies to revive American computer manufacturing, suggesting that Anduril could lead this effort if no one else takes the initiative.
He elaborated on how challenging it is to create an entirely “Made in USA” product. The Federal Trade Commission mandates that such a product must be almost entirely produced in the U.S., which presents difficulties in sourcing components that are currently manufactured overseas.
Despite this challenge, Luckey has a strong track record of innovation. He began developing VR headsets as a teenager, co-founding Oculus VR, which was acquired by Facebook for $3 billion, before leaving in 2017 to focus on Anduril Industries. His company has since been involved in supplying advanced technology for various U.S. government agencies.
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