Ubisoft’s CEO, Yves Guillemot, recently spoke about the Stop Killing Games movement, a campaign aimed at advocating for consumer rights in relation to online games and their eventual discontinuation.

During a shareholders meeting, Guillemot acknowledged the challenges surrounding end-of-life support, emphasizing that while support cannot last indefinitely, Ubisoft strives to offer significant backing for their games throughout their lifecycle.

“Obviously support for all games cannot last forever.”
“We provide a lot of support for that game.”
Translation: Die Unterstützung für alle Spiele kann nicht ewig dauern. Wir bieten viel Unterstützung für dieses Spiel.

The Stop Killing Games initiative advocates for improved regulations regarding the discontinuation of online games. This discussion arose particularly in light of the discontinuation of The Crew, which catalyzed the conversation around players’ rights and ongoing access to games.

Guillemot pointed out that all publishers face these issues and reassured that the company aims to manage the situation as well as possible for all gamers. He noted, “Players and buyers are forewarned” about game shutdowns.

As the conversation surrounding game discontinuation evolves, the Stop Killing Games campaign recently crossed a significant milestone by gathering over a million signatures, qualifying it to be considered by the European Commission.