Haru Urara’s retirement has received a boost thanks to the popularity gained from the gacha game Umamusume: Pretty Derby. She was an endearing horse who ran in 113 races without a victory, earning her the nickname “the shining star of losers everywhere.” Recently, fans have started donating high-quality ryegrass worth $40 each in a massive effort that overwhelmed the donation website.

Such enthusiasm for Haru Urara has resulted in collective contributions amounting to 2520 kg of grass, equivalent to the price of thousands of gaming consoles. This unusual passion further illustrates the cultural impact of her character from the game, showing how gameplay can link to real-life animal care and support.

“Nature has its own way of showing love. #umamusume” Translation: Nature has its own way of showing love. #umamusume