
SAG-AFTRA Members End Videogame Voice Actor Strike with New Agreement
The SAG-AFTRA union's interactive media agreement has been ratified, reportedly securing crucial protections for performers amid the rising concerns over AI.
One year after the SAG-AFTRA union initiated a strike for videogame performers, members have now ratified a new Interactive Media Agreement, effectively putting an end to the strike. Over 95% of those who voted supported the agreement, signaling strong endorsement among the members.
According to SAG-AFTRA, the new contract includes significant concessions in pay and protections against the use of AI in performances. They indicated that the agreement will provide safety measures for performers, specifically concerning AI—a central concern during negotiations.
“The new contract also accomplishes performer safety guardrails and gains around AI,” SAG-AFTRA announced. “Including consent and disclosure requirements for AI digital replica use and the ability for performers to suspend consent for the generation of new AI material during a strike.”
While this is viewed as positive progress for performers, critics note that the consent provisions may not be adequate for lesser-known actors who might feel compelled to sign such forms under pressure. Nevertheless, the overwhelmingly positive response from SAG-AFTRA members suggests a readiness to conclude this chapter in the ongoing battle between performance rights and AI technology.