Randy Pitchford Provokes Fans Again with Comments on Borderlands 4 Discounts

The CEO of Gearbox, Randy Pitchford, has once more found himself in hot water with Borderlands fans. In a recent statement, he highlighted that it may take even longer for Borderlands 4 to achieve substantial discounts compared to Borderlands 3. This comment echoes previous sentiments he shared regarding sales timelines for games, where he remarked that deep discounts are few and far between after a game’s launch.

 

Pitchford’s Statement: “Sales like this and Borderlands 3 showing up on console subscription programs took over 5 years from the game’s launch to happen. Take advantage when it’s here!”
(Sales like this and Borderlands 3 showing up on console subscription programs took over 5 years from the game’s launch to happen. Take advantage when it’s here!)

This advice is particularly poignant as Borderlands 3 is currently available on platforms like Steam at one of its lowest prices ever, making it an attractive deal for gamers. However, Pitchford’s track record of communicating through social media has led to mixed reactions from the community, often leaving fans feeling more frustrated than informed.

While some applaud him for his transparency, others call for him to reconsider his approach, emphasizing that some comments do more harm than good in the world of gaming marketing.

Conclusion: Will Pitchford’s recent remarks affect the anticipated success of Borderlands 4? Only time will tell if his honesty will resonate positively with fans, or if it continues to serve as a point of contention.