Open the door, cash on the floor, everybody bought the dinosaur.

According to recent estimates, World of Warcraft’s $90 FOMO dinosaur mount may have generated Blizzard approximately $15 to $17 million. Players have shown great interest in this limited-edition mount, showcasing their enthusiasm in-game.

In a detailed breakdown by data analysts at WoWHead, the revenue generated from the mount’s sales underscores the effectiveness of Blizzard’s marketing strategy. Players’ purchases during this promotional period reflect both excitement and willingness to engage with in-game spending mechanisms.

While Blizzard’s choice to implement such microtransactions might not align with all players’ views, it certainly demonstrates a successful monetization approach, especially with the sheer volume of purchases made by the player base. This situation emphasizes the thorough and often contentious relationship between gamers and microtransactions in modern gaming.