When you think of Apollo, you might envision heroic space missions and remarkable engineering feats from NASA, rather than a smartwatch. However, a British company has unveiled a very unique timepiece inspired by this legacy: the DSKY Moonwatch.

This smartwatch captures a slice of American engineering history right on your wrist. However, as alluring as it seems, its marketing approach raises eyebrows. The initial images depict a strikingly beautiful design but resonate with a certain ‘fashion-man’ vibe that may not appeal to everyone.

A Personal Connection

The author expresses a heartfelt longing for the Apollo era, stating: “I am obsessed with Apollo… It’s a passion that’s not dulled one iota, in all the years that have since passed.”

While the product’s aesthetics may attract some, the hefty price tag of £779 in the UK (including VAT) makes it more of a collector’s item than a daily wear. But let’s explore what makes this smartwatch, based on the Apollo Guidance Computer’s iconic display, an intriguing prospect for tech enthusiasts.

A Unique Look, with Some Drawbacks

The DSKY does indeed showcase a design homage to Apollo’s technology, yet it’s important to note that the device is still forthcoming with further enhancements through software updates from Apollo Instruments.

In summary, while the DSKY Moonwatch may resonate with collectors and Apollo fans, the unconventional marketing strategy may alienate a broader audience. Only time will reveal its true success in the market.