Google is actively reshaping its strategy in the VR space as it aims to create a strong contender against Meta’s dominance in the AR and VR markets.

Last month, Google announced the launch of the Android XR platform in collaboration with Samsung and Qualcomm, described as “a new operating system designed for the next generation of computing.” In a bid to enhance this initiative, Google has acquired part of HTC Vive’s engineering team, capitalizing on their extensive experience in developing VR headsets.

Google stated that the acquisition is underpinned by “customary closing conditions,” affirming the prowess and track record of the HTC team in the VR domain. They expressed excitement about the collaboration, aiming to accelerate the development of Android XR across various devices and ecosystems.

With the Android XR platform, Google hopes to cultivate a dynamic environment for developers and manufacturers. The operating system is expected to facilitate various mixed-reality functionalities that have generated early excitement similar to what was seen with Meta’s Vision Pro.

Google is also introducing Gemini, an AI assistant that aims to interactively assist users in exploring their environment, planning, and executing tasks based on their interactions with apps and content.

This development comes as Google looks to regain traction in the smart glasses and VR industries after stepping back from its initial foray into smart glasses over a decade ago, with the Google Glass initiative being shut down in 2023. As other competitors ramp up their efforts, including Meta’s Orion project showcasing more capabilities in the XR environment, the competition is set to intensify.

In conclusion, with Android XR, Google is not just looking to innovate but is positioning itself firmly in the evolving landscape of mixed reality, preparing to give Meta a run for its money in the battle for technological supremacy in VR/AR.