Scientists at the University of California, Berkeley have made an astonishing claim about the discovery of a new color, dubbed ‘olo.’ This unique hue, described as an exceptionally saturated blue-green, was allegedly experienced by five participants subjected to precise laser stimulation directed into their eyes. The researchers employed lasers to selectively activate specific light-sensitive cells in the retina, bypassing the range of colors normally perceivable under natural light.

As detailed in a report from The Guardian, the targeted lasers stimulated only medium-wavelength cone cells, which are usually never isolated during viewing. Ren Ng, an electrical engineer involved in the study, described the experience as ‘jaw-dropping’ and emphasized the saturation of the color perceived.

The research also highlighted that while some experts argue that ‘olo’ is merely a more intense green rather than a new color entirely, the team is optimistic that their findings could pave the way for advanced studies into how the brain processes visual information. ‘This is foundational science,’ noted Ng. ‘We won’t be seeing ‘olo’ on any screens soon, as this goes far beyond current display technologies.’

As intriguing as the prospects of new colors are, the implications of seeing beyond the usual light spectrum raise concerns. What kind of experience could such unseen colors bring, and should we even explore them?